Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect the following personal information when you interact with our website:

• Contact Information: Name, email address, phone number, and mailing address when you subscribe to our newsletter, contact us, or make inquiries about our services.
• Account Information: Username and password if you create an account on our website.
• Communication Data: Information contained in your communications with us, including emails, form submissions, and feedback.
• Marketing Preferences: Your preferences for receiving marketing communications from us.

1.2 Technical and Usage Information

When you visit our website, we automatically collect certain information about your device and how you interact with our website:

• Device Information: IP address, browser type and version, operating system, device type, and other technical identifiers.
• Usage Data: Pages visited, time spent on pages, links clicked, and other browsing behavior on our website.
• Cookies and Similar Technologies: Information collected through cookies and similar tracking technologies. For more information about our use of cookies, please see our Cookie Policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Providing and Improving Our Services

• To provide and maintain our website and services
• To process and respond to your inquiries and requests
• To personalize your experience on our website
• To develop new features and improve our existing services
• To troubleshoot problems and resolve disputes

2.2 Communication

• To send you newsletters and updates about Canadian tourism
• To provide information about our services, events, and special offers
• To respond to your questions and feedback
• To send administrative notices and service-related announcements

2.3 Analytics and Research

• To analyze website usage and trends
• To measure the effectiveness of our marketing campaigns
• To conduct research and surveys to improve our services
• To generate aggregate, non-identifying statistical data

2.4 Legal and Security Purposes

• To protect our rights, property, and safety
• To detect and prevent fraud and abuse
• To comply with legal obligations and enforce our terms and policies
• To verify your identity when required

3. How We Share Your Information

We may share your personal information in the following circumstances:

3.1 Service Providers

We may share your information with third-party service providers who help us operate our website and provide our services, such as website hosting, email delivery, analytics, and marketing assistance. These service providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

3.2 Business Transfers

If Discover Canada is involved in a merger, acquisition, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

3.3 Legal Requirements

We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

3.4 With Your Consent

We may share your personal information with third parties when we have your consent to do so.

4. Your Privacy Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

4.1 Access and Update

You can review and update certain personal information by contacting us at [email protected].

4.2 Marketing Communications

You can opt out of receiving marketing emails from us by clicking the "unsubscribe" link in our emails. Even if you opt out of marketing communications, we may still send you service-related communications.

4.3 Cookies

You can manage your cookie preferences through our cookie consent manager. Please see our Cookie Policy for more information.

4.4 Additional Rights

Depending on your jurisdiction, you may have additional rights, such as:

• The right to request deletion of your personal information
• The right to restrict or object to our processing of your personal information
• The right to receive your personal information in a structured, commonly used, and machine-readable format
• The right to lodge a complaint with a data protection authority

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, accidental loss, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining how long to retain information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, and applicable legal requirements.

7. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will promptly delete that information.

8. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. We have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Discover Canada
123 Maple Street
Toronto, Ontario M5V 2H1
Canada

Email: [email protected]
Phone: +1 (416) 555-0123

Last Updated: August 15, 2023